How many of you actually had something really strong and you stated it really well but you simply don't know what turned wrong and your claim was rejected and left in a corner and may be the claim weaker than you won the battle . now it happened with me many times and so now what i have for you is a layout that you can follow while stating so as to backup your claim and here is the step by step process : 1. you state what you want to (your claim) : "This software can increase the working efficiency by 80% right now ", 2. then we use the word "Because"(automatic trance induction) and state the fact : "because this has been done for many firms because of our specific algorithm" 3. then say "which means to you" then state the benefit : "so by this you 'll save a lot of time and energy there" 4. then you say "which really means to you" and state the benefit : "which really means to you...
few viewpoints